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Marketing & Design
Designed as a lead generation and self-assessment tool for founder-led service businesses, the Marketing Clarity Checklist helps business owners identify gaps in positioning, lead generation, messaging, systems, and marketing consistency. The piece was developed using StoryBrand principles and structured as a guided diagnostic experience that naturally leads prospects toward deeper strategic engagement with Kaleidoscope services. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/90dd9505-b753-4b02-beae-9adf81ede81d/magazine-mockup-with-a-cup-of-coffee-glasses-and-2026-01-07-06-34-44-utc.jpg Kelly Wensley Portfolio - Lead Generation, Advertising & Brand Collateral Zenner Realty Senior Transition Guide. 
Created as a relationship-driven lead generator for seniors and their families navigating major housing transitions in Venice and Sarasota County. This long-form guide combined compassionate storytelling, educational content, and strategic trust-building to position Zenner Realty as a calm, knowledgeable resource during emotionally complex life decisions. The design intentionally balanced warmth, clarity, and professionalism to resonate with both seniors and adult children. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/ee8c88ef-0310-4ca8-8c71-6a4c4d24f38c/View+1.jpg Kelly Wensley Portfolio - Lead Generation, Advertising & Brand Collateral FourThought “Better Decisions, Less Stress” Brochure. 
Developed as a luxury-oriented brand brochure for FourThought Private Wealth, this piece focused on simplifying sophisticated financial planning through emotionally grounded messaging and lifestyle-oriented imagery. The brochure emphasized trust, fiduciary guidance, and holistic planning while reinforcing FourThought’s positioning as a relationship-centered advisory firm serving affluent families. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/a423eaf8-8d07-49f4-9826-6addd6f8b27c/View+2.jpg Kelly Wensley Portfolio - Lead Generation, Advertising & Brand Collateral FourThought Signature Brochure. 
Created to support FourThought’s Signature division serving high-net-worth and ultra-high-net-worth clients. The brochure was designed with a refined, luxury aesthetic and positioned Signature Services as a highly personalized, concierge-level financial experience. Messaging focused on sophistication, exclusivity, and multi-generational wealth planning while maintaining clarity and accessibility. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/c1321054-5bb9-4365-8808-81dc2f6857d1/View+3.jpg Kelly Wensley Portfolio - Lead Generation, Advertising & Brand Collateral FourThought Venice Theatre Advertisement. 
Designed as a brand awareness and lifestyle positioning advertisement promoting FourThought’s “Move Smart. Live Better.” messaging. The ad targeted affluent individuals considering relocation to Florida and blended educational financial messaging with aspirational coastal imagery to reinforce FourThought’s role as a trusted advisor during significant life transitions. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/e1d97bef-e215-45bb-a993-0bbfac0265ba/View+4.jpg Kelly Wensley Portfolio - Lead Generation, Advertising & Brand Collateral Engel & Völkers Advertisement.
Developed as a high-end real estate advertisement designed to reflect the elevated visual standards and luxury positioning associated with the Engel & Völkers brand. The creative direction emphasized sophisticated layout design, aspirational imagery, and refined typography to support premium market visibility and brand consistency. https://kaleidoscope-marketing-design.com/kelly-wensley-portfolio/websitedevelopement monthly 0.5 2026-05-25 https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/e375d9e3-eb6e-41de-8931-ec47996da135/website+mock+up_kaleidoscope.png Kelly Wensley Portfolio - Website Development Kaleidoscope Marketing & Design (Squarespace)
Kaleidoscope Marketing & Design Developed as the flagship brand site for my consulting business, this website was designed to position Kaleidoscope as a strategic marketing partner for founders and small businesses seeking clarity, refinement, and sustainable growth. The site blends StoryBrand messaging with a sophisticated visual aesthetic to create a polished, approachable client experience focused on trust, transformation, and strategic guidance. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/8fad1e90-096b-4004-bc09-67cb1c7c7d4b/website+mock+up.png Kelly Wensley Portfolio - Website Development Zenner Realty Provided strategic website refinement, messaging guidance, and SEO-focused improvements to strengthen the brokerage’s digital presence and local market positioning. The site was designed to feel approachable yet elevated, balancing relationship-driven storytelling with practical real estate search functionality and lead generation goals. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/7e1c4818-7807-400c-a742-7f9d3eb1a865/website+mock+up_FT.png Kelly Wensley Portfolio - Website Development FourThought Signature Services Developed as a targeted landing page experience for FourThought’s Signature division serving affluent clients seeking a more personalized financial relationship. The page combined luxury positioning, refined messaging, and strategic conversion design to communicate exclusivity, trust, and concierge-level service while supporting lead generation and advisor engagement. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/d327edfe-d449-4db9-8b47-1221aad562d3/FT_website-mock-up.jpg Kelly Wensley Portfolio - Website Development Contributed to the ongoing development, messaging strategy, and brand alignment of the firm’s website as Director of Marketing & Brand Strategy. The site was designed to support a sophisticated wealth management brand serving high-net-worth and ultra-high-net-worth families through elevated design, educational thought leadership, and relationship-focused storytelling. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/7dc1eead-7a5e-4196-a221-0b6b459e9702/VPC-website-mock-up.jpg Kelly Wensley Portfolio - Website Development Venice Presbyterian Church (Squarespace) Led the communications strategy and creative direction for the church’s digital presence during my tenure as Director of Communications. The website was designed to make the church feel welcoming, mission-driven, and community-oriented while supporting ministries, events, education, online giving, and outreach initiatives through clear navigation and emotionally resonant storytelling. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/fd41805f-7242-468e-a8e3-557b6c041a42/Tzone_website-mock-up.jpg Kelly Wensley Portfolio - Website Development Training Zone OC Fitness (Elementor) Designed and developed a fitness-focused website centered on motivation, accessibility, and personal transformation. The site balances energetic branding with clear calls to action, helping prospective clients quickly understand the studio’s culture, training philosophy, and service offerings. https://images.squarespace-cdn.com/content/v1/68dc61a715a3dc2a867e04d5/141cfedc-dd65-4e92-90b5-3f5841e8d365/PPC_website-mock-up.jpg Kelly Wensley Portfolio - Website Development Palmetto Presbyterian Church Designed to modernize and strengthen the church’s online presence while reinforcing its mission and community impact. The website focused on accessibility, welcoming messaging, and streamlined pathways for visitors, members, events, ministries, and online engagement.